Heather Nashelle

hi there!


I'm a multi-passionate entrepreneur, investor, mom, an introverted extrovert (yes, it's a thing)...

and your new business and mindset coach.

branding coaching

I am the founder and former CEO of Nashelle Jewelry, a multi-million dollar jewelry brand that's a staple for stores like Nordstrom, Neiman Marcus and Anthropologie, has been featured in countless magazines like InStyle and Vogue, and has been worn by some of the most well-known celebrities like Kourtney Kardashian and Carrie Underwood.

I'm passionate and focused on educating, empowering and equipping other women to have the same success I've had.

While I've run a massively successful jewelry brand for the last 22 years - I am thrilled to now have the opportunity to take all of my experience and expertise, and double down on everything I know to build my signature coaching programs to help women - just like you - live and breathe success.



You need a sidekick/coach in the passenger seat with you, who's got the roadmap to get you to your ultimate destination.​

So, I'm grateful and glad you're here.

brand coaching

every journey starts somewhere...

My business beginnings were a humble start. It felt at the time like most odds were against me.

I started out as a young entrepreneur with...

Not a lot of money.

Absolutely no experience.

A learning disability.

No college degree.

But I had a strong desire to change my life's trajectory, and I knew it wasn't going to be easy.

But every single challenge and opportunity I've faced has led me to build these courses to help other women shift their mindset and build their own business empires with a coach by their side to help, guide and educate them along the way - so they can have the fast track to success.


It’s my legacy to pass on to the next generation of determined, fierce, powerful, motivated and strong women - just like you!

let's take a trip down memory lane...


I founded Nashelle. I learned how to make jewelry in Juneau, Alaska and moved to the coast of Oregon. I would wear my jewelry out and people would ask to buy them off my neck. Seeing the demand, I would drive city to city to sell one of a kind designs to shop owners, landed in a little store in downtown Bend, Oregon,  and created a small business for myself.

Nashelle Jewelry


My first son, Kash was born - and knowing I wanted to give him a financially secure life, I submitted my designs to a company in New York and was accepted to my first tradeshow in Las Vegas. I attended my first show and went from approximately $1,000 a month in sales to selling $43,000 in 3 days. I flew home and immediately learned how to reproduce, hire a team and build a thriving business out of my home.


We expanded to an 8,000 sq. ft production facility, starting being carried in more showrooms across the US and internationally, aligned with a PR team and were picked up by some of the most prominent department stores like Nordstrom, Neiman Marcus, Anthropologie, Cause Box, TJ Maxx, Free People, BCBG, Bhldn, South Moon Under and more. Nashelle became a staple in television shows, was worn by some of the hottest celebrities around the world and had monthly placement in some of the most well known magazines. We were designing 5 collections a year and running a large team of employees.


I sold my shares of Nashelle to my wonderful investor and dear friend so that I can start my new chapter at home, raising my children and pursuing my newest dreams and goals.


I brought on a skilled investor to stabilize growth and refine the brand.

mindset of an entrepreneur

my brand was featured in...

Vogue Magazine
In Style Magazine
Neiman Marcus
heather nashelle
I could...


of my career like running trade shows in New York, being published in countless magazines and hanging off the necks of celebrities like Kourtney Kardashian and Carrie Underwood. I could share with you the time I went from making $1000 a month to selling $42,000 in 3 days at my first trade show and having no idea of what to do next.

While those times were exciting, scary and overwhelming - those moments were the beginning of me learning how to protect my mindset, and build a powerful business.  And because I stayed determined and motivated to succeed - those moments were the beginning of taking my brand global, of getting into the best stores, gracing the covers of the best magazines, and hanging off the necks of the hottest celebrities.

I've seen first hand


Sure, there are other brand coaches out there to help you design a product label and marketing campaign. Coaches who can help you build a social following. And coaches that can help you get your mindset right. 


But as a business owner, there was no one to show me the roadmap to sell and grow my sales, how to build a sustainable and thriving business structure, how to prioritize my peace while hitting deadlines. There was no on one to walk me through how to juggle all of the business hats we wear as entrepreneurs. No one to talk to when it got hard, confusing and overwhelming. 


I had to create that on my own.

coaching branding
and now, I'm taking more than two decades

of trial & error, of wins & loses...

Of good times and bad times and of motivation and determination, and combining it into a set of 1:1 coaching services to help you confidently go after your dreams, shift your mindset, gain financial freedom and build your own version of success.

While I loved being at the top of the fashion industry, I believe in community over competition and I want to empower, support and guide other women to have the same success I’ve had.

From the early stages of developing a positive mindset, to designing your products and building your brand, we’ll be structuring, polishing and mastering both your business and your mindset, making sure your foundation is sound and preparing you for sustainable success. 


I have so much in store to make life a little sweeter for you - financially, personally, professionally and spiritually. So, what do you say? Are you ready to see how my business journey can be your roadmap to success? 

let's work together!


signature service

You're ready to build your dream business - BUT, you aren't quite sure where to start, what to do next and how to scale it?

Let's build you a business together!

I've successfully lived and breathed the retail industry for more than 2 decades and I have the exact roadmap t get you from product concept to product & brand launch - and I can help you get off the ground and running in just 12 weeks. 

taking the stage

Planning your next conference or training session and looking for a dynamic speaker to captivate, inspire and motivate? Yep- I'm your girl!

From small talk about building and scaling a product-based business, securing your corner of the market in a competitive industry, overcoming obstacles in both your personal and professional life, beating addiction and rewiring your state of mind, working-mother motivation, or stepping into a millionaire mindset, I'd love to take the stage at your next event!

you should know...

I grew up in Juneau, Alaska learning how to pull crab and fish for salmon & halibut. I loved pulling crystals out of the veins in the mountain when we would go camping and I often woke up with bears on the lawn outside my bedroom.

I grew up with a learning disability that I still have today - but I’ve never let it stop me from achieving my dreams.

Between my husband and I, we have 6 kids! 5 boys and 1 girl. Plus, 4 fur-babies!

When I was little, I wanted to be a math teacher, a singer, a dancer and a therapist. I became a global jewelry designer instead. 

I don’t eat red meat and am starting to lean into more of the vegan lifestyle - and may have an obsession with coffee and soda water. Like obsessed!

I’m 7 years sober. Strong in my faith. Love to work out and eat healthy.

My passion is people.

I love to pour into the people and business I work with and care about.

Giving is our privilege. My giveback mission is to help struggling families get back on track so that they can support and take care of their children. As a business owner, it’s incredibly important to take care of our communities and pay it forward.

small business coaching