coaching branding

so you want to build an empire?

BUT THE IDEA OF ACHIEVING THAT KIND OF SUCCESS HAS YOU FEELING ANXIOUS AND SWEATY PALMED.

Overwhelmed by all the to-do's? Doubting yourself, your products and the possibility of building a brand like that? Confused on how to tackle your goals and aspirations?

how to create your own product line

YOU'RE WISHING SOMEONE WOULD COME IN TO GUIDE YOU THROUGH THE STEPS IT TAKES TO BUILD YOUR DREAM BUSINESS.

Wishing someone who has been there, who has the tips, tricks and industry insights could show you the way.

And not only can I help you design, build and grow your dream business, I can help you feel confident, empowered and ready to step into your own version of success.

Hey girl, I'm Heather

WHAT IF YOU COULD...

Have a tried-and-true roadmap to business success?

Work with a 22-year retail veteran who has the knowledge, insight and inside information in the industry?

Have a solid blueprint to tackle what the industry demands to be successful? 

Build it all in just 16 weeks?

small business branding package
when you are in heather's presence, you immediately feel valued, heard and supported. she is designed to nourish, empower and uplift those in her circle. she leads with her heart and with her soft, yet bold presence, and invites others to do the same. her professional, absolute unwavering tenacity and commitment to herself and her clients sets her apart from other coaches. she is an absolute gem, a light and a joy to have as a mentor.
 

- JENNI T.

introducing...

THE BRAND BUILDER

A comprehensive, 16-week, one-on-one, product - based, brand building & coaching program to help you develop, build and scale your dream business. 

brand strategist
brand coaching

LET'S BREAK IT DOWN...

HERE'S WHAT YOU'LL LEARN

branding package
stage one

MILLION-DOLLAR MINDSET

Before we can start to develop your products and branding, you first need to develop a millionaire mindset.

From understanding how to leverage yourself as the CEO of your company to breaking down the million-dollar business formula, we're going to work to develop your goals, priorities and dreams. 

stage two

PRODUCT DEVELOPMENT

During stage two, we'll start to develop your products, your pricing and evaluating your cost.

Here, we're going to deep-dive into everything from the exact products you'll be selling, the product origins and trademarking, packaging and labeling, cost and price points and how to optimize your product production and more.

small business coaching
brand strategist
stage three

BRAND DEVELOPMENT

Now that we've designed your products and offerings, it's time to build you a brand. We'll dive into your target audience, evaluate your competition and design all of your branding touchpoints to reflect your products and offerings. 

stage four

MARKETING, MEDIA & LAUNCH

During stage three, we'll develop your marketing plan, your social media presence, design your website, map out your backend business, SEO planning, influencer collaboration and FINALLY plan your business and product launch.

brand coaching
WHEN WE WORK TOGETHER, WE'RE LEAVING  nothing ON THE TABLE.  Together, WE'RE GOING TO GET TO ROOT OF IT ALL AND BUILD YOU A BRAND  better THAN YOU'VE EVER  dreamed of. I'M BRINGING MY decades OF  experience AND expertise IN THE FASHION INDUSTRY TO help YOU LEAP OVER YEARS OF TRYING, TROUBLESHOOTING AND OVERWHELM, AND help you GET STRAIGHT TO YOUR VERSION OF success

- HEATHER NASHELLE-COLLARD

my  brand was featured in...

 MY SIGNATURE FRAMEWORK

I get it! you're bursting at the seams with excitement and can't wait to pop open the champagne and celebrate your first launch- but you have no idea of how to get started. with more than 22 years of experience - I've got you covered. Check out my signature framework and how how you're going to go from burnt out to booked out in just 12-weeks.

STAGE 01: YOUR ORIGIN

WEEKS 1-2

  • Understanding your products and the million-dollar business formula.

  • Product origins & trademarking

  • To private label or not

  • Leveraging yourself as the CEO

  • Understanding branding

STAGE 02: BUILDING YOUR BRAND

WEEKS 3-4

  • Building your branding behind the scenes

  • Understanding packaging & how to optimize it

  • Packaging & price points

  • Naming your product

STAGE 03: PRODUCT PREP & PLANNING

WEEKS 5-6

  • Goals and vision setting

  • Competitive Analysis

  • Market trends

  • Understanding where to find inspiration and developing product concepts

  • Discovery & learning the artistic process

STAGE 04: PRODUCTION PREP & PLANNING

WEEKS 7-8

  • Time of production & release date

  • Outsourcing and the timeline to launch

  • Retail or wholesale - which is right for you?

  • Running your numbers

  • Understanding your overhead

STAGE 05: MARKETING & MEDIA

WEEKS 9-10

  • Social media and marketing

  • Building your website

  • Creating cohesive branding

  • Mapping out your backend business

  • SEO planning

  • Photography 101

  • Influencer collabs & launch planning

STAGE 06: LAUNCH

WEEKS 11-12

  • Launching your brand 

  • Creating a plan that is sustainable and maintainable

  • Assessing opportunities

  • Analyzing opportunity changes

  • Analyzing your brand & pivoting

mindset of an entrepreneur
if you're anything like me,

YOU NEED HELP TAKING YOUR SUPERPOWER TO THE NEXT LEVEL.

You're ready to build your dream business, take control of your life and live financially free - you just need someone to help you get there, and that's where I come in.

this program

IS THE FIRST OF IT'S KIND

Because it's backed by a 22-year retail veteran who has lived and breathed the fashion industry - and now, together, we're going to take all my experience and expertise and build you a brand that the industry can't stop talking about.

Investment $9000

branding coaching
application to work with heather

To get started working together, fill out the application below. You will be sent a copy of our Ready, Set, Launch package guide and a link to book a Clarity Call with me. During our call, we can chat about your brand and products and see how we can best work together. I can't wait to connect with you!

arrow&v
arrow&v