so you want to build an empire?
BUT THE IDEA OF ACHIEVING THAT KIND OF SUCCESS HAS YOU FEELING ANXIOUS AND SWEATY PALMED.
Overwhelmed by all the to-do's? Doubting yourself, your products and the possibility of building a brand like that? Confused on how to tackle your goals and aspirations?
YOU'RE WISHING SOMEONE WOULD COME IN TO GUIDE YOU THROUGH THE STEPS IT TAKES TO BUILD YOUR DREAM BUSINESS.
Wishing someone who has been there, who has the tips, tricks and industry insights could show you the way.
And not only can I help you design, build and grow your dream business, I can help you feel confident, empowered and ready to step into your own version of success.
Hey girl, I'm Heather
WHAT IF YOU COULD...
Have a tried-and-true roadmap to business success?
Work with a 22-year retail veteran who has the knowledge, insight and inside information in the industry?
Have a solid blueprint to tackle what the industry demands to be successful?
Build it all in just 16 weeks?
when you are in heather's presence, you immediately feel valued, heard and supported. she is designed to nourish, empower and uplift those in her circle. she leads with her heart and with her soft, yet bold presence, and invites others to do the same. her professional, absolute unwavering tenacity and commitment to herself and her clients sets her apart from other coaches. she is an absolute gem, a light and a joy to have as a mentor.
- JENNI T.
THE BRAND BUILDER
A comprehensive, 16-week, one-on-one, product - based, brand building & coaching program to help you develop, build and scale your dream business.
LET'S BREAK IT DOWN...
HERE'S WHAT YOU'LL LEARN
Before we can start to develop your products and branding, you first need to develop a millionaire mindset.
From understanding how to leverage yourself as the CEO of your company to breaking down the million-dollar business formula, we're going to work to develop your goals, priorities and dreams.
During stage two, we'll start to develop your products, your pricing and evaluating your cost.
Here, we're going to deep-dive into everything from the exact products you'll be selling, the product origins and trademarking, packaging and labeling, cost and price points and how to optimize your product production and more.
Now that we've designed your products and offerings, it's time to build you a brand. We'll dive into your target audience, evaluate your competition and design all of your branding touchpoints to reflect your products and offerings.
MARKETING, MEDIA & LAUNCH
During stage three, we'll develop your marketing plan, your social media presence, design your website, map out your backend business, SEO planning, influencer collaboration and FINALLY plan your business and product launch.
WHEN WE WORK TOGETHER, WE'RE LEAVING nothing ON THE TABLE. Together, WE'RE GOING TO GET TO ROOT OF IT ALL AND BUILD YOU A BRAND better THAN YOU'VE EVER dreamed of. I'M BRINGING MY decades OF experience AND expertise IN THE FASHION INDUSTRY TO help YOU LEAP OVER YEARS OF TRYING, TROUBLESHOOTING AND OVERWHELM, AND help you GET STRAIGHT TO YOUR VERSION OF success.
- HEATHER NASHELLE-COLLARD
my brand was featured in...
MY SIGNATURE FRAMEWORK
I get it! you're bursting at the seams with excitement and can't wait to pop open the champagne and celebrate your first launch- but you have no idea of how to get started. with more than 22 years of experience - I've got you covered. Check out my signature framework and how how you're going to go from burnt out to booked out in just 12-weeks.
STAGE 01: YOUR ORIGIN
Understanding your products and the million-dollar business formula.
Product origins & trademarking
To private label or not
Leveraging yourself as the CEO
STAGE 02: BUILDING YOUR BRAND
Building your branding behind the scenes
Understanding packaging & how to optimize it
Packaging & price points
Naming your product
STAGE 03: PRODUCT PREP & PLANNING
Goals and vision setting
Understanding where to find inspiration and developing product concepts
Discovery & learning the artistic process
STAGE 04: PRODUCTION PREP & PLANNING
Time of production & release date
Outsourcing and the timeline to launch
Retail or wholesale - which is right for you?
Running your numbers
Understanding your overhead
STAGE 05: MARKETING & MEDIA
Social media and marketing
Building your website
Creating cohesive branding
Mapping out your backend business
Influencer collabs & launch planning
STAGE 06: LAUNCH
Launching your brand
Creating a plan that is sustainable and maintainable
Analyzing opportunity changes
Analyzing your brand & pivoting
if you're anything like me,
YOU NEED HELP TAKING YOUR SUPERPOWER TO THE NEXT LEVEL.
You're ready to build your dream business, take control of your life and live financially free - you just need someone to help you get there, and that's where I come in.
IS THE FIRST OF IT'S KIND
Because it's backed by a 22-year retail veteran who has lived and breathed the fashion industry - and now, together, we're going to take all my experience and expertise and build you a brand that the industry can't stop talking about.
application to work with heather
To get started working together, fill out the application below. You will be sent a copy of our Ready, Set, Launch package guide and a link to book a Clarity Call with me. During our call, we can chat about your brand and products and see how we can best work together. I can't wait to connect with you!